I’m going to show you how I usually check out the competition and how to use that information to start getting ranking on the top of the search engines.
I’m assuming you already have a list of keywords to use. I’m only going to use one keyword for demonstration purposes.
The keyword I’m using is “weight loss tips” and the search engine is www.google.co.uk
That keyword gets 14800 searches a month on exact match with the Google keyword tool.
First thing you want to do is type the keyword in to the Google search bar without quotation marks. Now when you get the results you would like to take the top 10 results for the next part.
I’m only showing 3 results for this purpose and they are,
http://www.weightlossresources.co.uk/weight_loss/weight_loss_tips.htm
http://chris.pirillo.com/50-weight-loss-tips/
http://www.weightlossgidiet.com/
Now go to the first link and see what that looks like. It’s an article with “top ten weight loss tips”.
What I can see here is the keyword is in the title of the article. (very important to have your main keyword in the title).
The next thing I can see is a lot of internal links to other resources with in the site. (this is also very important to link to other valuable resources with in your site to help your users. Google loves this).
If you have a look at the right side of the page you will see the keyword again linked to a category with the name weight loss. It’s good to categorize your site which helps in boosting your articles and pages.
At the bottom of the page you can see the following words with extra links under it. “More Weight Loss Tips”. If we count correctly you will notice that the keyword appears about 3 times. It’s important to let your keyword appear a few times in the page, but not too much. About 3 to 4 times is fine.
This is all about page structure and the way you layout your keywords. So let go over that again. We have 1 Keyword appearing 3 times on the page. One in the title, one with a link to a category and another one at the bottom of the page.
Next thing is to check what they did with their meta tags. Right click and view source. Here is what I can see.
They have the keyword in three places again. (this is a hint)
.
All of this is on page optimization. Just one tip I think you guys should use is to write your articles and pages first. Then do your keyword research, then use your main targeted keyword 3 times within the page / article. This way you will never flood your page with keywords resulting in penalties.
Who links to them, what is the type of traffic they are getting and what keywords are getting them searches.
Go to http://search.yahoo.com/ type in the search bar the following: link:http://www.weightlossresources.co.uk/weight_loss/weight_loss_tips.htm -site:weightlossresources.co.uk
This will give you a list of sites linking to that page. Now you are thinking what I should do with this information. Hmmm let me think, ok I have it, ask for links dummy!
Just try to get links from the same sites. Maybe a blog post with a link inside the article is a good choice.
Just keep in mind that relevant links usually count more! For example with in an article mentioning weight loss is a good way to go..
You can also see who links to the main domain of the site by typing the following into yahoo search: linkdomain:weightlossresources.co.uk -site:weightlossresources.co.uk
Most of the time people linking to the site will use your main keyword if not then at least ask for it. Just remember if you’re not getting free links to your site, sometimes the best why to get them is offer money to get a article with your keyword linked on the their site.
Now for my favorite part.
Go to www.compete.com
You can get all sorts of information on the site by typing their domain in at compete.com.
You can see the estimate traffic, who sends the most traffic to the site, what keywords are used in the search engines to get traffic to the site and much more with the paid membership. I found that the information at compete.com is very accurate most of the times, so don’t hesitate in using the information given to you.
Now all that is left for you to do is the keep that content coming and keep building links to your site.
I always say that traffic is better than ranking at the top. So getting traffic from sites that are linking to your competition is a bonus and usually very targeted.
Hope you enjoyed the article. Please feel free to ask questions?
Related articles
- The 4 Biggest Keyword Research Mistakes (searchenginejournal.com)
- Quick And Easy Tips To Selecting The Right Keyword For Your SEO Campaign (ronmedlin.com)
- How to Do Better Research Online with Google Tools (quickonlinetips.com)











